Press Release to Top Lingerie Blog

I'm was ecstatic when I saw that the Lingerie Post Blog had featured some of the new What Katie Did collection after I emailed them last week during my press work experience. I had done my first ever press release for the company so it was nice to know that it did the job so to speak. I was feeling slightly overwhealmed of taking the role in Head Office as Press officer as Clare who works in the London Boutique who currently deals with all the press has done fantasically well as of late with features in Look, Grazia and VOGUE!!! Most recently there Maitresse bullet bra can be just seen on British model Rosie Huntington-Whiteley in September's Esquire september issue magazine!!! Everday when i log onto the email there are hundreds of emails all from prestigious magazines, stylists and fashion assistants.... I see there name and i'm like wow I've heard of them they work for Elle they work for Vogue, it's simply amazing!!- i know i maybe seem slightly over excited but this is my first step into the crazy world of Fashion!

See below the post from the Lingerie Post Blog on the 15th August by by Mandolina

What Katie Did specialize in ‘faux vintage’ lingerie and corsetry inspired by designs from the 1940s and 1950s. The label is having a great year with prestigious new stockists including Liberty of London, the succesful launch of the What Katie Did Gold Label and huge sales successes of their Glamour shapewear range.

Here’s the scoop on What Katie Did’s Autumn/Winter ‘09 line!

JOSEPHINE LINGERIE

For A/W09 What Katie Did have produced a range of sophisticated sumptuous lingerie to relinquish and flatter every figure. Josephine is based around a striking cheetah print that was designed in house and is exclusive to What Katie Did. It’s enliberty ough to cause a case of jungle fever!

Josephine is available in cup sizes B to F, and dress sizes sizes 10-18. The range comprises an underwired bra, corselette, suspender belt and two styles of knicker. RRPs range from £15 to £65.

SHOWGIRL CORSETS

Release your Inner Showgirl with What Katie Did’s opulent range of Marie Antionette inspired corsets which combine serious shaping with decadent trims and frills. Spiral steel boning is used to shape, whilst the balconette bustline enhances and pushes up the breasts.

Showgirl corsets are available in reduced waist sizes 18” to 30”. Retail prices range from £175 to £189.50.

LULU

Lulu is a 1950s style lingerie set made from black powermesh with black lace over red satin panels. The orginal range was launched in AW06 and this season we’ve revamped it adding a corselette, girdle, underwired bra and thong to the range. Lulu is available in cup sizes B to F, dress sizes 10 to 18. The bullet bra, suspender belt and knickers are available now with the remaining items being launched in early September 2009.

This fall sees What Katie Did celebrate 10 years of lingerie design and a book featuring a retrospective of their work is due to be published in September. We’ll obviously be keeping you posted.

Like a sale? Check out WhatKatieDid.com, they’re having one!