23.5.11

The end of an era: The end of my student years!

So a triumphant 3 years is now dawning it's end... the end of an era, the end of my student years: the trials. tribulations, endless Red Bull fueled nights, the tears, the joy and laughter!....

Finally got there the end of my degree.... could not imagine when I enrolled as a naive wannabe fashion student in 2008 that this time would come round so fast, but here we all are the year of 2011 FPI (Fashion Promotion &Imaging) now putting up our Final Major Projects final exhibition display. I also recently received the exciting news that my work has selected to be showcased at Graduate Fashion Week and entered into one it's prestigious marketing competitions... eeek how exciting! 

As I am sure many of you are aware as I have been harking on about my project for the last 9 months or so, my FMP focus was on the wide scope of Vintage,  please see my overall final major project below:   




Creative Vintage Solutions: &7 

&7 is a creative solutions agency specialising in Marketing & PR for Vintage brands. Realising this gap in the market for a vintage specific PR agency for my FMP I developed my company &7.

&7 provides creative solutions for vintage brands, solving any press and marketing dilemmas. It is often tough to market a Vintage or Retro aesthetic brand within contemporary society. &7 bridges the gap between nostalgia & modernity, supplying clients with a unique stance in a versatile society.

Please see www.and7london.com for more details.
My exhibition display below:




A huge Thank You to Adrienne Henry Millinery in Reading for the loan of this beautiful period typewriter.

22.5.11

LaLo's come to town!!

LaLo London is a new handbag range which just launched today...

LaLo London Chocolate brown laptop/clutch/shoulder bag
Each bag is lovingly created reflecting the designers architectural background,  they are all structured and beautifully constructed. Handmade to perfection, each bag has an individual twist, such as the 'Teresa' bag... which is completely multifunctional and can transform from a large shopper, into a low slung tote and even into a trusty oversized clutch, ideal for what ever the occasion... The versatility of the range embodies the essence of LaLo London.

LaLo London 'Teresa' bag
All of  the bags are made from the softest luxurious leather cowhide and lambs skins.... which means they essentially just get better with age. Leather goods are such timeless and practical items, there is no better fashion accessory that looks good the more it is worn in. Signature solid brass hardware embellishment and gorgeous striped lining are bang on trend, yet these are classic items that will see you through season to season.  

LaLo London Chocolate brown laptop/clutch/shoulder bag
Check out LaLo London full range and the online shop, http://etsy.me/iFCf68 . All bags are currently reduced by 20% introductory offer... but for one month only.... so be quick to get your hands on one of these must have accessories!

15.5.11

1950's Vintage Styling Sesh @ Frock&Roll



Last Saturday morning,  I was one of the lucky attendees of  Reading vintage boutique Frock&Roll's first ever free styling workshop.  The Look for the session was the 50's; rolled hair and the ultimate red vintage lips.  It was lovely being able to watch first hand the looks coming together and picking up some great tips, as well as generally have a good ol'chit chat and a laugh. 

Frock&Roll are planning to do a few more workshops in the very near future... So I will be sure to keep you posted.  Please contact  aliredfern@hotmail.com for more details. 

Make-Up & Hair by: Jo Stringer jo_stringer@hotmail.co.uk