Gucci new pop up store in collaboration with Mark Ronson

Gucci a/w 2009 (image from men.style.com)

Now we know why Gucci were more than channeling a Mark Ronson asethic for a/w with him positioned front row in his red dapper suit, He's colloborating with the luxury brand for their new trainers pop up store. A Trainer fanatic himself he will be designing one exclusive, unisex trainer for each city the 'Gucci Icon-Temporary' visits.

The first stop on the tour will be Crosby Street in New York’s SoHo on October 23. Other stops will include London, Berlin, Paris, Hong Kong and Tokyo.

“This is a very controlled, brand-enhancing initiative that will appear for just two to three weeks in just six to seven cities... An initiative such as this one will simply serve to enhance the brand’s reputation as a fashion authority and innovator.”- Patrizio di Marco, Gucci’s chief executive officer, WWD