Once upon a time there was a girl calledLola, based in epicentreofLondon’s BrickLane, she epitomises utility luxe to a key.TheStoryofLolais infact a novel brand that has just been launched that partners femine chic with a laid-back tone. Quirky and draped silhouettes lends itself to easily be transformed from day to evening, with a touchoflippyLolais ready to go.
Based around the admirable ‘girl about town’, the one you see yourself hopelessly starring at in pure desire for her whole ‘get-up’, unbeatable style and radiating persona, and the imaginable wardrobe to die for… that girl is most definitely the embodiment ofLola. She has constant ever evolving look that is off-duty but still raking up the style credentials adorning herself in the favourite grey marl roped hoddy or a gorgeous roughly pleated harem trousers, accessorising with cute low–slung floral neck scarf or an edgy snood with some chains, changing the look and feel instantaneously a storyof never ending possibilities.
Story of Lola is available from FashAddict, 164 Brick Lane, London E1. 020 7247 9220
Original Text by moi. previously published on Volt Cafe.