Burberry’s Autumn/Winter 10 interactive digital campaign,shot by Mario Testino

Christopher Bailey and Burberry’s creative army are a force to be reckoned with. Following on from their successful 3D worldwide screenings, they have now developed a completely unique virtual advertising campaign to sit alongside the well received Autumn Winter  2010 collection. 


True to form the exclusive full British cast can now be explored at the click of a mouse from every perceivable angle.  It enables you have the power so-to-speak to flip the usual fixed or print media based advert, diving in to the full Burberry experience almost losing yourself in the daydream that you are rubbing shoulders with the likes of Rosie Huntington Whiteley,Douglas Booth, Gwilyn Gold and Rory Cottram.

“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”

Christopher Bailey, Burberry Chief Creative Director

Christopher Bailey is not afraid of the moving digital era, infact he embraces it. Despite Burberry’s extensive and rich heritage, established in 1856, the notion of complimenting this with creative technology may seem like a great nonsensical leap but it combines perfectly.

A visually personal and direct encounter the innovative technology based campaign has you tumbling 180° head over heels for the wearable aviator outerwear enfused collection.

The Motion Responsive video campaign is available on all Burberry digital platforms: Burberry.com, Facebook, You Tube & Twitter.

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