REISS::: Press Day

This post has been abit of a long-time coming... but I've finally bite the bullet and got to it. Reiss is one of those brands who just 'get it', you know really get the full brand concept, it just flows. When you enter into their head office and step onto their immaculate cream spongey stretched corridors, into their low celling, dimly backlit lift, it just screams out 'Reiss'. 

It's minimalist and simple lines are translated into the autumn/winter 2010 womenswear collection. Reiss personally for me embodies a sophisticated woman, who is not afraid of clothes but instead embraces them, empowered by them yet ultimately has fun with them with androgynous sensual and relaxed edge. When ever I approach a Reiss store my pace dramatically stalls as I gaze lustfully at the impeccably dressed maniquins which I would die to replace, if only I had the figure to match.  

The collection is as directional yet clean as ever, each piece is pure luxe construction with attention to detail, silhouette and materials. A Reiss closet would see you through for many years to come, not only with aforementioned quality but their unique ability to re-work classics with a hint and a nod towards the current seasons trend. The next season being undercurrents of military aesthetic steering to feminine and also masculine twists.  

1971 collection is now it's third season, the range has expanded quite considerably for this year, it's not just focused on denim but also highly fashionable key pieces. Effortlessly chic, the looks have a signature biker girl aesthetic, which colours and textures compliment the mainline range. 1971 is all about attitude and rebellious style...it is not just what you wear but how you wear it. 

on a slightly different note...

Talking of perceptions of brands, and associations we have with them, like for Reiss immediately comes into mind is: clean, minimalist, purity, rich and modern, how would you describe it?... although the site brand tags doesn't have Reiss in it's system it does have some other very iconic brands from retail to technology, drink companies to airlines. It is extremely interesting to browse through and see what people have to say about a brand, the larger and bolder the word represents the popularity of that choice of word...the smaller ones however are just as alluring to read, with often some quite comical and unusual suggestions put forward.  

So lets take America Apparel for example, the worldwide brand who has been recently reported of coming into some sticky financial and law suit woes. Have a read of the best fashion weekly email update... the Guardian's 'Fashion Statement'  to get a good ol' insight into the dark and ludicrous going on's  behind the scenes of a brand that could potential soon be adding itself to the list of disappearing high street chains. You won't actually be able to quite understand what are you are reading and the founder... wow what a character, could not make a character quite like him up even if you tried!  

see some of American Apparels brand tags below: