Happy that I had finally discovered a vintage gem in Reading, (my hometown) I immediately headed on over to the gorgeous Frock&Roll boutique on Watlington Street, (just opposite the Royal Berks Hospital). I was also lucky enough to be able to catch up with the ever so lovely owner and founder, Ali Redfern, who was able to fill me in on the details of how she came to open her dream shop...
I understand Frock&Roll opened it’s doors in July of this year, what made you choose Reading as a location for your boutique?
I chose Reading because I felt there is not that much in the area of a vintage nature, so there was a natural gap in the market. Also, Reading is my home town so I had lots of support from friends in starting my venture.
Left: Founder and Owner Ali and friend Claire.
What was the inspiration behind Frock&Roll?
What was the inspiration behind Frock&Roll?
I had been thinking about starting the business for a good few years. I had always worked for large companies and wanted the challenge of working for myself. As I was passionate about vintage clothing and liked working with people I felt Frock&Roll would combine my skills.
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